Email Marketing Basics

Wash MeSolo Ads

Solo ads are a low cost email marketing program that allows internet marketers to reach a large number of targeted prospects. The idea is to look for marketers or marketing companies who own a large list of email subscribers that fall within your market niche.Payment Options

Solo ads can be run for a fixed fee or performance based agreement. Performance based agreement can be based on several variables, which include:

Pay Per Click: Fee is paid depending on the number of subscribers who click the solo ad in the email
Pay Per Open: Fee depends on the number of subscribers opening the email
Pay Per Conversion: Fee is charged depending on the number of subscribers who perform a particular action, such as subscription or purchase

Placing a Solo Ad

Placing a solo ad is a simple process that can be completed in the following steps:

1. Select a landing page. If you do not have a landing page, it is important to create one.
2. Write the ad copy. Generally, a solo ad comprises 8 to 10 lines of text.
3. Look for a marketer with a list of email subscribers that fall within your niche.
4. Set up tracking software for monitoring the solo ad campaign.
5. Determine a payment method and launch the campaign.

Tracking a Solo Ad Campaign

A number of web tracking software and tools can be used to track solo ads. However, web tracking tools, such as Google Analytics are usually not employed for tracking as marketers have to run multiple ads. As such, it is important that the tracking software you choose is capable of measuring the performance of individual ads.

Performance

Performance is usually determined by the number of conversions or sales made. Traffic quality is an important metric of solo ads. Marketers seeking traffic from Tier 1 countries, such as US, United Kingdom and Canada are required to pay more for the campaign as compared to lists comprising individuals from other geographical regions.

How to Find a Solo Ad Provider?

Other than buy your Solo from me, RIGHT HERE, RIGHT NOW, you can look for solo ad provider in the following ways:

1. Look for websites that offer directories of solo ad providers. Contact different providers and inquire about their traffic quality and advertising rates.
2. Look up marketers offering solo ad services on online forums and discussion websites. While this may be more time-consuming, you can read reviews by other forum users who have sought the services from the provider you are considering.
3. Search for solo ad providers on a search engine.

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