Why You Should Consider Solo Ads?

Solo AdsWhat are Solo Ads?

Solo ads are an email marketing program wherein a marketer partners with another marketer to run ads to a list of email subscribers that are registered with either of the two companies. Solo ads are run on performance-based agreement or a fixed price. Under this agreement, the marketer sends email to their list of subscribers promoting the offers of the other marketing company. This marketing strategy enables marketers to reach out to a large audience base outside their own list of email subscribers. A solo ad typically constitutes 8 to 10 lines of text.

Payment Methods

There are four different payment methods that are accepted for running solo ads.

Fixed Price: The marketing company agrees to send emails to their subscribers for a fixed price

Pay per click: Fee is based on number of subscribers reading the email and clicking the accompanying ad

Pay per open: Fee depends on the number of subscribers opening the email

Pay per conversion: Fee is based on the number of subscribers who take a particular action after viewing the solo ad. Actions can include making a purchase, subscribing to newsletter or email, and other marketing goals.

Tracking

Tracking software and tools are used to monitor a solo ad campaign. Solo ad campaigns are generally not tracked through web tracking software, such as Statcounter or Google Analytics as a marketer may choose to run multiple solo ads in a day, making it difficult to monitor the results through these programs. Instead, marketers resort to tracking software that is capable of measuring performing of individual ads. Performance is generally based on the goals achieved through the campaign. Some of the goals include subscription, referrals, purchase and social sharing. The tracking tools gauge performance using a variety of metrics, including IP address, conversion, country, unique visitors, browser and timestamp.

Performance

Marketers generally determine the performance of solo ads on the basis of options available to the marketers’ list. Quality of traffic is also an important metric as marketers largely rely on traffic from TIER 1 countries, including the US, Canada, Australia, United Kingdom, New Zealand and Ireland. Solo ads that target these regions are generally costlier as the majority of buyers seeking English language products hail from these countries.

FREE Solo Information!
No Spam Guarantee

Leave A Reply (No comments so far)

No comments yet